Our Story

Emcee Apparel is one of Australia’s leading equestrian fashion labels. Designed in Sydney, Australia our goal is to create and supply high quality, comfortable and rider friendly apparel for the modern equestrian.

Janelle, our designer was a founding partner of iconic Australian evening wear brand Studibaker, where she was the head designer for 28 years, winning multiple Australian Fashion Awards. Janelle works with daughter Coco, a professional show jumper and equestrian coach, to design apparel that fits every need of modern equestrian competitors.

In a very short space of time the Emcee Apparel brand has grown to be a recognisable name in the equestrian industry. Going so far as to be chosen as the Australian Showjumping team uniforms at the world equestrian games in 2018 as well as the Olympic Equestrian Team at Tokyo 2020.

Our mission is to provide our customers with the best products conveniently available online, while continuously searching for new and interesting equipment to add to the store.

Emcee Apparel are also a regular supplier of team uniforms. We have keenly worked with schools, state squads, and equestrian Australia to create stylish uniforms for their representatives.